SEO / SEM glossary Part 5

Check out these some more terminologeis used in field of SEM.

Click and Bye - The process in which an affiliate loses a visitor to the merchant's site once they click on a merchant's banner or text link.

Click Fraud - The deceitful practice of posing as pay-per-click (PPC) traffic for the purpose of costing advertisers’ money or helping to generate false revenue by those affiliates serving the ads.

Click Through - The process of activating a link, usually on an online advertisement connecting to the advertiser’s website or landing page.

Click-Through Rate (CTR) - The percentage of those clicking on a link out of the total number who see the link. For example: if 20 people do a Web search and 10 of the 20 people all choose one particular link, that links has a 50 percent click-through rate.

Client - A software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client. A Web browser is a specific kind of client.

Cloaking - A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Also the process of getting a search engine to record content for a URL that is different from what the visitor sees. It is often done as a way to obtain more favorable search positions.

Co-branding - The situation where affiliates include their own logo and branding on the pages to which they send visitors through affiliate links.

Collaborative Commerce Networks - An organization of merchants and websites that work together as true business partners. Merchants give their affiliates the same support that manufacturers would give to their resellers.

Commission - The income an affiliate receives for generating a sale, lead or click-through to a merchant's website. Sometimes it is called a “referral fee,” a “finder's fee” or a “bounty.”

Context-centric - The process of matching your product or service offer closely to the visitors of an affiliate's site. By placing the product or service in an area close to related or relevant item, more people will buy.

Contextual Link - The integration of affiliates links with related text.

Contextual Merchandising - The act of placing targeted products near relevant content.

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Author : Prashant Main