Some Useful Tips For Site Optimization

Some Useful Tips For Site Optimization and Search Engine Marketing

The following is a list of some tips for increasing your Site profile in search engine rankings - stick by basics. These techniques apply to most paid and free listings.

Content - King of SEO - A “too used” term, but critically important. Provide information, ensure that is relevant to your subject and that it contains popular keywords and phrases in relation to your topic or industry.

Meta Tags - Meta tags are the sections of your HTML that provide direction and information for search engine robots. To get the best rankings possible in some search engines, be sure to use keywords, description and title tags every web page. Meta tags are not viewable to Internet users on actual pages but on source of pages. Some search engine spiders such as Googlebot will use the description tag if there is a problem with spidering body content. Try to use different description for every page. This is a point usually people ignore as they do not have time to create a set of tags for each page. It is a grave mistake that must be fixed.

Inbound Links - The more sites you can have linking to your site, the higher you site will be ranked in some of the major engines. But not all links are weighed equal. Many links coming into your site from very low quality sites can damage your rankings. So will linking with Link Farms or sites irrelevant to your site. Aim to be linked from popular and relevant sites. It is also becoming more important that the anchor texts of incoming links are relevant to your site as this relevancy will also affect your rankings on some engines.

"Alt" Text - Search engines cannot read images, so ensure that descriptive "alt" text is added to your coding.

Study Site Submission Guidelines - Take the enough time to decide before submitting your site to study the Site submission guidelines of each site – as they vary from each other. Ignoring even one minor point can prevent your site from being listed.

Target - As your site's content must be focused, so should your search engine optimization strategies. Submit to all engines, but focus on gaining high rankings on one or two major engines before moving to others. If you try to optimize for all, you may only achieve average rankings on all. The difference between No.1 position and No.50 position can literally translate into thousands of dollars of income a year.

Frames are bad - Framed sites can be possibly optimized for search engines, but it is very time consuming. If your reason for using frames is to make the editing of common elements a simpler task, consider implementing server side includes (SSI) or FrontPage Includes as an alternative.

Transparency - Provide minimal required personal detail or contact detail on Home Page or Contacts Page. Always include your proper Contact Details, Privacy Policies.

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Author : Prashant Main