SEO / SEM glossary Part 8

This is more addition to SEO / SEM terminologies.

Manual Approval - An affiliate application approval process where all applicants are manually approved for an affiliate program.

Merchant - An online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form or visit a website.

Mini-site - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

Paid Inclusion - Advertising program where pages are guaranteed to be included in search engine’s index in exchange for payment.

Paid Listings - Listings that search engines sell to advertisers, usually through paid placement or paid inclusion.

Paid Placement - Advertising program where listings are guaranteed to appear in response to a particular search term with high ranking, typically obtained by paying more than other advertisers. This is most often done in an auction or bidding environment.

Payment Threshold - The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

Pay Per Click - A program where an affiliate receives a commission for each click (visitor) they refer to a merchant's website. Pay-per-click programs generally offer some of the lowest commissions (from 1 cent to 25 cents per click), and a very high conversion ratio since visitors need only click on a link to earn the affiliate a commission.

Pay Per Lead - A program where an affiliate receives a commission for each sales lead that they generate for a merchant website. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.

Pay Per Sale - A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ratio.

Podcasting - A form of audio broadcasting using the Internet. Podcasting, which does not require the use of an Apple iPod, involves making one or more audio files available as "enclosures" in an RSS feed, which can be played back by the RSS subscriber at their convenience on an MP3 device.

Pop-Up Ad - An advertisement that displays in a new browser window.

Portal - A website that typically includes a catalog of websites, a search engine or both. A portal site may also offer email and other services to entice people to use that site as their main point of entry to the Web.

Position - How well a particular Web page or website is listed in a search engine’s results. Positions 1 through 10 are the most visible and the most desirable.

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Author : Prashant Main

SEO / SEM glossary Part 7

These are some more SEO / SEM terminologies.

FAQ (Frequently Asked Questions) - A document that answers the most common questions on a particular subject.

Gateway Page - A Web page created in hopes of ranking well for a term in a search engine’s non-paid listings. Sometimes called a “doorway page.”

Geographical Targeting - The analytical process of deciding upon which regions and locales a company should focus its marketing efforts.

Geographical Segmentation - The ability to determine from which geographical area Web traffic is coming.

Graphical Search Inventory - Banners and other advertising units that can be synchronized to search keywords.

Hidden Text - The deceptive process of filling Web pages with keywords that are not visible to visitors but will still be indexed by search engines to help achieve higher rankings.

Hit - Request from a Web server for a graphic or other element to be displayed on a Web page.

HTML Code - The code used to build Web pages. Affiliates use HTML code to put links on their websites. Affiliate solution providers often provide a tool so that affiliates can simply copy the code for an affiliate link and paste it into their own HTML pages.

Hybrid Model - An affiliate commission model that combines payment options (i.e., CPC and CPA).

Impression - An advertising metric that indicates how many times an advertising link is displayed.

Index - The collection of information a search engine has that can be queried against.

In-house - An alternative to using an affiliate solution provider; building an affiliate program architecture within a company.

Interactive Agency - An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.

Interstitial - An advertisement that loads between two content pages.

Keyword Marketing - A method of getting your message in front of people who are searching using particular words or terms.

Lifetime Value of a Customer - The amount of sales in dollars that a customer will spend with a particular company over their lifetime.

Listing - The information that appears on a search engine’s results page in response to a search.

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SEO / SEM glossary Part 6

Checkout new set of SEO / SEM terminologies.

Conversion Rate - The percentage of clicks that result in a commissionable activity such as a sale or lead.

Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.

Cookies - Small files stored on the visitor's computer that record information of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is due a commission.

Cost Per Acquisition - Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.

Cost Per Action (CPA) - The cost metric for each time a commissionable action takes place.

Cost Per Click (CPC) - The cost metric for each click to an advertising link.

Cost Per Thousand (CPM) - The cost metric for one thousand banner advertising impressions.

Cost Per Order (CPO) - The cost metric for each time an order is transacted.

Crawler - Component of a search engine that gathers listings by automatically trolling the Web and following inks to Web pages (also called a spider or robot or bot). It makes copies of the Web pages found and stores them in the search engine’s index.

Customer Bounty - The merchant payment to an affiliate partner for every new customer that they direct to a merchant.

Deep Linking - Linking to a Web page other than a site's home page.

Delisting - When Web pages are removed from a search engine’s index.

Directories - A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.

Email Link - An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.

Email Marketing - The promotion of products or services via electronic mail.

Email Signature (Sig File) - The signature option allows for a brief message to be automatically inserted at the end of every email that a person sends.

eZine - The short term for an electronic magazine, which can be electronic versions of existing print magazines or exist only in digital format.

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Author : Prashant Main