Monday, October 30, 2006

Affiliate Glossary (SEO / SEM)

I am very much thankful to all you people for appretiation. This is my next series of SEO glossary. I have tried to add terminologies more related to SEO field as well as for Affiliate Marketing and Google Adsense.

This is first part of terminologies used in Affiliated Marketing.

Affiliate - A website owner that earns a commission for referring clicks, leads or sales to a merchant.

Affiliate Agreement - Terms between a merchant and an affiliate that govern the relationship.

Affiliate Fraud - Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Information Page - A page (or pages) on a website that explains, clearly and concisely, what the affiliate program is all about.

Affiliate Link - A piece of code residing in a graphic image or piece of text that is placed on an affiliate's Web page, notifying the merchant that an affiliate should be credited for the customer or visitor sent to their website.

Affiliate Manager - The manager of an affiliate program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front-end marketing of the program and monitoring the industry for news and trends.

Affiliate Merchant - The advertiser in an affiliate marketing relationship.

Affiliate Program (also an “associate,” “partner,” “referral” or “revenue sharing program”) - A plan where a merchant pays a commission to an affiliate for generating clicks, leads or sales from a graphic or text link located on the affiliate's site.

Affiliate Program Directory - A list of affiliate programs, featuring information such as the commission rate, number of affiliates and affiliate solution provider. Associate-It, and Refer-it are among the largest affiliate program directories.

Affiliate Solution Provider - A company that provides the network, software and services needed to create and track an affiliate program.

Your comments and suggestions are most welcome.
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Author : Prashant Main

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Affiliate Glossary (SEO / SEM) Affiliate Glossary (SEO / SEM) Affiliate Glossary (SEO / SEM) Affiliate Glossary (SEO / SEM) Affiliate Glossary (SEO / SEM) Affiliate Glossary (SEO / SEM)

Friday, October 06, 2006

SEO / SEM glossary Part 3

P2P - Pay To Play. Any search engine marketing strategy that requires payment to the search engine company.

Pagejacking - the copying of a page by unauthorized parties in order to filter off traffic to another site.

PFI - Pay For Inclusion. Payment paid to a search engine company for inclusion in search results.

PPCSE - Pay Per Click Search Engine.

PR / PageRank™ - A ranking used by Google that is meant to act as indication of the quality of a site and its authority status.

PR 0 / PageRank Zero - Another term relating to Google PageRank. It can indicate that a page has been spidered but appearing in general results as yet, or could also possibly indicate a penalty.

Reciprocal link - An agreement between two sites to exchange links between them. Sites exchanging links can risk a penalty or ban if they are not related topic with each other.

ROAD / ROI - Return on Advertising Dollar, or Return on Investment. The measure of effective of expenditure vs. the number of visitors received or sales.

SE - Search engine

SEM - Search Engine Marketer/Marketing

SEO - Search Engine Optimization

SEOP - Search Engine Optimization Professional. Someone who claims to have the skills to increase a clients' search engine rankings.

SEP - Seach Engine Placement (or Positioning/Promotion)

SERPs - Search Engine Results Pages. The pages that display after a query is submitted.

Spamming the index - Related to black hat optimization techniques. Pages that have high ranking but are non-relevant or exist purely to redirect traffic to other sites.

Spider - A software program used by search engine companies to visit web sites and return information about pages.

Stop words - Common non-query specific words that are ignored by a search engine when a query is made. These can include words such as “I”, “and”, “if” depending on how the query is constructed.

Submission - The process by which a search engine is manually notified of a new site or page.

URL - Uniform Resource Locator. The web address of a site or page.

White hat - legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design.

As you see, the SEO and SEM field has a language all of it's own. I hope this glossary had given answers to some of your queries. Is there a term not listed you'd like explained? You're welcome to contact me and I'll try to add it in next update.

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Author : Prashant Main

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SEO / SEM glossary Part 3 SEO / SEM glossary Part 3 SEO / SEM glossary Part 3 SEO / SEM glossary Part 3 SEO / SEM glossary Part 3 SEO / SEM glossary Part 3