SEO / SEM glossary Part 4

These are some additional terminologeis used in field of SEO.

Above the Fold - The part of a Web page that is visible once the page has loaded. It is normally the top part of a Web page. This term comes from the newspaper industry and refers to the top half of the front page, which is visible when the newspaper is folded in half.

Algorithm - A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.

Analytics - Technology that helps analyze the performance of a website or online marketing campaign.

Associate - A synonym for “affiliate.”

Auto-Approve - An affiliate application approval process where all applicants are automatically approved for an affiliate program.

Auto-Responder - An email feature that automatically sends an email reply to anyone who sends it a message.

Banner Ad - An electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a Web page. Banner ad space is sold to advertisers to earn revenue for the website.

Benchmark Report - A report used to market where a website falls on a search engine’s results page for a list of key words. Subsequent search engine position reporters are compared to that.

Blog - A chronological journal that is available on the Web. Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

Blogosphere or Blogsphere - The current state of all information available on blogs and/or the subculture of those who create and use blogs.

Browser - A client software program such as Internet Explorer, Netscape or Opera that is used to look at various kinds of Internet resources.

Charge Back - An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.

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Author : Prashant Main