SEO / SEM glossary Part 6

Checkout new set of SEO / SEM terminologies.

Conversion Rate - The percentage of clicks that result in a commissionable activity such as a sale or lead.

Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.

Cookies - Small files stored on the visitor's computer that record information of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is due a commission.

Cost Per Acquisition - Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.

Cost Per Action (CPA) - The cost metric for each time a commissionable action takes place.

Cost Per Click (CPC) - The cost metric for each click to an advertising link.

Cost Per Thousand (CPM) - The cost metric for one thousand banner advertising impressions.

Cost Per Order (CPO) - The cost metric for each time an order is transacted.

Crawler - Component of a search engine that gathers listings by automatically trolling the Web and following inks to Web pages (also called a spider or robot or bot). It makes copies of the Web pages found and stores them in the search engine’s index.

Customer Bounty - The merchant payment to an affiliate partner for every new customer that they direct to a merchant.

Deep Linking - Linking to a Web page other than a site's home page.

Delisting - When Web pages are removed from a search engine’s index.

Directories - A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.

Email Link - An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.

Email Marketing - The promotion of products or services via electronic mail.

Email Signature (Sig File) - The signature option allows for a brief message to be automatically inserted at the end of every email that a person sends.

eZine - The short term for an electronic magazine, which can be electronic versions of existing print magazines or exist only in digital format.

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Author : Prashant Main