SEO / SEM glossary Part 9

This is last part of SEO / SEM Terminologies. If you have any additional terms which are not mentioned here, you can send me at webulletin@gmail.com.

Query - The word (or words) a searcher enters into a search engine’s search box.

Rank - How well a particular Web page or website is listed in a search engine’s results.

Residual Earnings - The programs that pay affiliates not just for the first sale made by a shopper from their sites, but all additional sales made at the merchant's site over the life of the customer.

ROAS (Return On Advertising Spending) - The amount of revenue generated for every dollar spent on advertising. For instance, an ROAS of $1 means you're generating $1 in sales for every $1 in advertising spend, and an ROAS of $5 means you generate $5 in sales for every $1 in spending.

ROI (Return On Investment) - The amount of money directly generated by an investment. The higher the sales, the larger the number of shoppers and the greater the profit margin generated by sales, thus the better the ROI.

RSS (Really Simple Syndication) Feed - A data format for syndicating news and other content. People can subscribe to RSS feeds so they will be notified every time content is updated on a particular site.

Search Engine Optimization - The act of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.

Server - A computer, or a software package, that provides a specific kind of service to client software running on other computers. The term can refer to a particular piece of software, such as a WWW server, or to the machine on which the software is running. For example, "Our mail server is down today, that’s why email isn’t getting out." A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network.

Spam (or Spamming) - The electronic junk mail or junk newsgroup postings, generally email advertising for some product sent to a mailing list or newsgroup.

Spyware - A somewhat vague term generally referring to deceitful software that is secretly installed on a user’s computer and that monitors use of the computer in some way without the user’s knowledge or consent. Most spyware tries to get the user to view advertising and/or particular Web pages. Some spyware also sends information about the user to another machine over the Internet.

Storefront - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

Super Affiliates - The top 1 percent of affiliates, based on performance and earnings, that generate the lion's share of the revenue for your program. They are born marketers and are very successful with the affiliate program they promote from their sites.

Targeted Marketing - The act of making the right offers to the right customers at the right time.

Text Link - A link that is not accompanied by a graphical image.

Tracking Method - The way that a program tracks referred sales, leads or clicks. The most common are by using a unique Web address (URL) for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant's software. Some programs also use cookies for tracking.

Two-tier - An affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second-tier affiliates earn a commission, the affiliate above them also receives a commission. Two-tier affiliate marketing is also known as multilevel marketing, or MLM.

Viral Marketing - The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.

Visitor Segmentation - Differentiating users to a site by categories such as age, sex, etc.

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Author : Prashant Main